Leitura
Author Profiles:
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B. Joseph Pine II (bjp2@StrategicHorizons.com) cofounded Strategic Horizons LLP, based in Aurora, Ohio. He is the author of Mass Customization: The New Frontier in Business Competition (Harvard Business School Press, 1993) and the coauthor, with James H. Gilmore, of The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999).
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James H. Gilmore (jimgilmore@StrategicHorizons.com) cofounded Strategic Horizons LLP and coedited, with B. Joseph Pine II, Markets of One: Creating Customer-Unique Value through Mass Customization (Harvard Business School Press, 2000).
